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PortfolioCase Study
Southern California · Real Estate Brokerage
Beach City Brokers
Beach City Brokers — one of Southern California's premier beachfront brokerages — had their technology scattered across multiple vendors. Fewer than 20% of agents had functional websites, SEO was virtually non-existent, and there was no unified CRM. The brokerage needed an all-in-one technology partner.
“On top of their game.”
— Gary Elminoufi, Broker / Owner, Beach City Brokers
250+
Transactions (2019–2020)
$200M
Sales Volume (2019–2020)
#1
Sales Award — Redondo Beach
100+
Agents on Platform
The Challenge
Beach City Brokers — one of Southern California's premier beachfront brokerages — had their technology scattered across multiple vendors. Fewer than 20% of agents had functional websites, SEO was virtually non-existent, and there was no unified CRM. The brokerage needed an all-in-one technology partner.
The Solution
CloseHack deployed its enterprise platform: a rebuilt brokerage website, 100+ individual agent sites, Zillow-inspired property search, automated video technology, a global SEO strategy, and a fully customized CRM — all under one roof.
The Result
Google results grew from 83 to over 132,000. Every agent received a fully loaded IDX website, YouTube content was automated for every listing, and the entire brokerage operated on a single CRM with unified branding and lead routing.
Testimonial
Hear It from the Team
Problems Identified
What We Found
Although Beach City Brokers was already a top-performing brokerage, their technology didn't match their reputation. Agents were left to find, set up, and pay for their own solutions — creating fragmented data, inconsistent branding, and missed opportunities across the board.
1Data split across multiple vendorsSolved
2Out-of-date website technologySolved
3Low Google index count hurting SEOSolved
4No individual agent websitesSolved
5Inconsistent branding across agentsSolved
6No unified CRM or lead trackingSolved
7High per-agent technology costsSolved
Deep Dive
The Challenges in Detail
CloseHack conducted a comprehensive technology audit and identified seven critical areas holding Beach City Brokers back.
Low Google Index Count
IDX ListingsListings were served through a third-party IDX plugin on a subdomain, meaning none of the property data actually lived on the brokerage's servers. Google only indexed 83 pages — making it nearly impossible for clients to find Beach City Brokers through search.
Insufficient Profile Data
Agent ProfilesAgent profiles contained only basic contact information — no listings, sold data, testimonials, or map tools. The pages added no real value for visitors and weren't mobile-friendly.
Outdated Design & Broken Search
Search FeaturesThe brokerage's search features were broken on modern browsers. The CSS hadn't been updated in years, delivering a user experience that fell far below what today's consumers expect from real estate platforms.
No Agent Websites
Agent WebsitesFewer than 20% of agents had their own IDX-enabled websites. Those who did were spending $500–$5,000 on setup and $99–$500/month on hosting — with inconsistent branding and competing SEO strategies.
No Search Engine Strategy
SEO StrategyThe website had no meta titles, no meta descriptions, and no structured data. Google had no way to understand what the site was about — resulting in virtually zero organic discovery.
No YouTube Presence
Digital FootprintDespite handling hundreds of transactions, Beach City Brokers had no system to create video content from their listing data. A massive opportunity for social proof and digital visibility was left untapped.
No Unified CRM
CRM ToolsEvery agent used a different CRM — or none at all. Managers had no visibility into lead follow-up, no unified drip campaigns, and no way to enforce consistent client communication.
The Solution
How CloseHack Transformed the Brokerage
CloseHack deployed its enterprise platform to solve every challenge — from SEO and design to agent websites, automated video, and a unified CRM.
132K Google Results
Hosted All Data on a Single Server
CloseHack migrated all listing data directly onto the brokerage's servers, eliminating the reliance on third-party IDX iFrames. HTML and XML sitemaps were generated and submitted to Google. Beach City Brokers went from 83 indexed pages to over 132,000 Google results — transforming their online visibility overnight.
Google index count after CloseHack migration
Before vs. After CloseHack
Google Index Count
From 83 indexed pages to over 132,000 Google results — making the brokerage visible for thousands of real estate searches.
Before
Before: 83 indexed pages
After
After: 132,000 results
Enriched Profiles
Built Robust Agent Profiles
CloseHack rebuilt every agent profile to include sold data, featured area maps with brokerage listings, agent testimonials, and call-to-action forms for home valuations. The result: high-value pages that kept visitors engaged and navigating deeper into the site.
Before vs. After CloseHack
Agent Profiles
From bare-bones contact pages to rich, data-driven profiles that serve both agents and homebuyers.
Before
Before: Basic contact info only
After
After: Sold data, maps, testimonials & CTAs
Modern CSS
Redesigned with Zillow-Inspired Search
CloseHack recoded the entire front-end with modern CSS, delivering a responsive, mobile-first experience with a property search modeled after Zillow — used by 169 million users per month. The goal: keep homebuyers searching on the brokerage site instead of leaving for Zillow.
Zillow-inspired search designed by CloseHack
Before vs. After CloseHack
Property Search
From broken search features to a modern, Zillow-grade property browsing experience.
Before
Before: Broken on modern browsers
After
After: Zillow-inspired responsive search
100+ Agent Sites
Built IDX Websites for Every Agent
CloseHack created fully customizable, 10-page IDX websites for 100+ agents — hosted on subdomains of the primary domain to maximize SEO value. Each site included property search, instant leads, blog, team support, and a client portal.
- Agents added domains to business cards for the first time
- Lead capture from listing pages and home valuation forms
- Digital advertising investment increased across the team
- Testimonials syndicated back to the brokerage website
- Blog content boosted both agent and brokerage SEO
Agent website template with IDX integration
SEO Overhaul
Implemented a Global SEO Strategy
CloseHack generated title tags and meta descriptions for every page — brokerage, agent sites, and individual listings. HTML and XML sitemaps were submitted to Google. The result was a dramatic increase in organic visibility and accurate search results.
Before vs. After CloseHack
Search Engine Optimization
From zero meta information to fully optimized title tags and descriptions across every page.
Before
Before: No title tags or meta descriptions
After
After: Optimized titles & meta for every page
Automated Video
Created Fully Automated Video Technology
CloseHack built a hands-free video pipeline: listing data flows from the MLS to AWS storage, cloud servers generate property videos, and the finished content is automatically uploaded to YouTube with SEO-optimized titles and backlinks — then embedded on the website.
- Agents input listings into MLS — everything else is automated
- Videos uploaded to the brokerage YouTube channel
- SEO-optimized with backlinks to the brokerage website
- Embedded on both brokerage and agent websites
- Text/email notification sent to agent for sharing
Unified CRM
Deployed a Brokerage-Wide CRM
CloseHack replaced the patchwork of individual agent CRMs with a single, fully customizable platform. Managers gained visibility into lead follow-up, lead routing, and agent activity. Drip campaigns and email templates were unified under one brand voice.
- Lead routing and round-robin assignment
- Drip emails and listing alerts for every agent
- Instant lead capture from websites and forms
- Manager dashboards with agent activity tracking
- Personalized onboarding for each agent's workflow
CloseHack CRM feature set for Beach City Brokers
The Results
Measurable Impact
83
Indexed Pages Before
132K+
Google Results After
100+
Agent Websites Built
100%
Automated Video Pipeline
What started as a brokerage with 83 indexed pages and fragmented technology became a fully unified, digitally dominant operation. Over 132,000 Google results. A loaded IDX website for every agent. Automated YouTube content for every listing. And a single CRM keeping the entire team aligned under one brand.
The Bottom Line
Although Beach City Brokers was already a top-performing brokerage, they invested in evaluating their technology stack and took steps to future-proof it. Today, when a new agent joins Beach City Brokers, they don't just get access to a top-tier team — they get access to enterprise-grade technology that empowers them from day one. CloseHack continues to work with Beach City Brokers to develop and maintain scalable business technology solutions.
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